GLICO Group

The Challenge

Transforming a four-decade insurance leader into a digital powerhouse—preserving the trust and credibility that generations have relied on, while reimagining GLICO Group for a new era of tech-savvy, experience-driven consumers who demand more than tradition. The mission: evolve the visual identity to reflect innovation and agility, without sacrificing the heritage and stability that made GLICO a cornerstone of financial security.

The Solution

Crafted a modern brand identity, launched engaging campaigns, and built a seamless, user-centric web experience for the group and its six subsidiary companies - GLICO Life, GLICO General, GLICO Health, GLICO Capital, GLICO Pensions and GLICO. Properties